Mario's Ristorante Italiano & Pizzeria

Mario Rosario grew up in London, United Kingdom, and worked in finance for most of his life. Although he has strong Italian heritage, we visited Italy for the first time in 2013, where he had two weeks to try authentic Italian food and explore. Soon after arriving back to London, he became obsessed with trying to replicate the dishes he ate in Italy. As a result, he decided to open up his own authentic Italian restaurant.

However, as he felt this was a risky venture, he contacted The Marketing Game. We had our first meeting at the end of 2019 and made a marketing strategy that would ensure brand recognition and growth. However, in 2020 the UK went into lockdown and Mario's plans went on hold. With our experience, we knew this was the perfect time to build a brand, a huge social media following, and do extensive research to perfect the business model. The result? Almost 6 months before opening, he already had thousands of customers waiting to come in and try his creations. Nothing gives more peace of mind than knowing customers are already waiting months before your business rollout. A classic case of passion meeting strategic businesses planning.